1 song inspired by this bookIsland Adventure
Hula Girl
The first voyage into Rob Lezcano’s Hula Girl story world.
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Songs with sand in their boots.
Stories with salt in the air.
Welcome to the home of That Beach Sound Cartel and Rob Lezcano’s books—where surf guitar, country soul, Cuban rhythm, Miami memories, and a little beautiful trouble all share the same horizon.
Latest release · Just playing with lyricsBikinis in MartinisListen now ↗Miami bornCoastal AmericanaIndependent stories
Cowboy Souls with Ocean Hearts
COWBOY SOULS WITH OCEAN HEARTS✦MUSIC · BOOKS · ART✦FROM MIAMI TO EVERYWHERE✦COWBOY SOULS WITH OCEAN HEARTS
Find your way around
Three doors.
One storyteller.
Start with the part of Rob’s work that brought you here. The connections between them will still be waiting inside.
01ReadBooks
Published novels, memoir, reader reviews, and works now taking shape.
Explore the books →02ListenMusicNew releases, featured cuts, complete song catalog, lyrics, and licensing.
Explore the music →03DiscoverWritingBooks, songwriting, creative services, and the tool Rob uses to keep the words moving.
Explore the writing →A story you can hear
Open the book.
Hear the moment.
These pages from Hula Girl hold the moonlit moment when Tommy sees La’Ka step beyond the dashboard and dance on the sand. That scene became “Oceanside Hula Girl.”
Based on Rob’s own 1972 Sunflower Yellow Corvette and the question: What if the dashboard Hula Girl were real?
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More stories you can hear
A memoir with
its own soundtrack.
Sunflower Yellow — Memories of a Latin Lover has already become a growing shelf of songs. Open Chapter 19 and read the complete story, then explore the music that carried Rob’s Miami memories from the page to the turntable.
Complete Chapter 19, “Senior Year.”
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Published books
Every cover opens a different door.
Memoir, mythology, supernatural westerns, and adventures rooted in real places—told with a storyteller’s eye for the unforgettable moment.
1 song inspired by this book
1 song inspired by this bookMaritime Adventure
Hula Girl 2 — Tears of Pearls
The Hula Girl story continues across dark water and a mystery of pearls.
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8 songs inspired by this bookMemoir
Sunflower Yellow — Memories of a Latin Lover
A Miami-grown story of memory, romance, family, and the years that made the man.
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Supernatural Western
The Devil’s Bull Rider - Boone McBride
An Arizona bull rider makes a deal with the Devil—and the bargain haunts generations of the McBride family.
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Irish Folklore
O’Dooly’s Pub & Church
Faith, friendship, and old magic meet behind one red door in the village of Doolin.
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Reader reviews
What readers are saying.
Five-star reactions from readers who stepped into the stories—and stayed for the ride.
★★★★★
“Entertaining”
“It was fun and suspenseful. I laughed and cried. I found it completely entertaining.”View the book on Amazon
★★★★★
“Great read!”
“Great read! I truly enjoyed it.”View the book on Amazon
★★★★★
“Good book”
“Terrific book, especially the main character Fletch F.”View the book on Amazon
★★★★★
“The Island is a great read!!”
“It makes you feel like this could be real! A must read! They should make a movie or series out of this on Netflix!”View the book on Amazon
Excerpts from customer reviews published on Amazon.
From the writing desk
Ten worlds taking shape.
Working titles and working covers from stories currently in development. Titles, artwork, and details may evolve before publication.
In developmentThe Devil’s Bull Rider 2 — Cash McBride
In development16,342 Murders — A Journey Without Time
In developmentA.I. Hero
In developmentDomus Nova Stella
In developmentFibonacci
In developmentHula Girl 3 — The Alicanto
In developmentHurricane Elvis
In developmentMarino’s Back!
In development13 × 13
In developmentThe Roulette Wheel — A Winning System
Music from
That Beach Sound Cartel
Cowboy Souls with Ocean Hearts.
Vintage surf guitars, country storytelling, Afro-Cuban rhythm, beach-bar mischief, and the warm glow of a song that feels like somewhere you’ve been.
Featured cutsGenre
My Baby’s Babies
Samba-Jazz LullabyBest Bud Beach Day
Surf-Punk · New WaveOne Night Deer Stand
Texas SwingStrawberry Lip Gloss
Dreamy Surf LullabyPaco-Pico
Afro-Cuban Surf RockFive featured releases are linked here. Explore the growing catalog for more music, lyrics, and licensing.
View the song catalog
Featured music project · Now streaming
Surf Meditation Rock
Six heavily instrumental surf journeys created for the quiet ritual before the paddle out—waxing a board, watching the sets, sharing the morning with friends, or finding your own rhythm in the water.
AlohaPura VidaTranquilo ATranquilo BGood VibesUSA
Featured story cycle · Now streaming
The Yellow Mailbox Cycle
Four connected songs drawn from Sunflower Yellow – Memories of a Latin Lover: a yellow mailbox in Orléans, London rain, a blue crystal bottle, and a true story that crossed oceans and decades.
Boîte aux LettresA DreamSpray a LittleCrystal Bottle of Blue
Creative services & licensing
Bring Rob into your next story or song.
Rob is available for select ghostwriting, manuscript editing, story development, lyric writing, co-writing, and creative collaboration. Selected BMI-registered songs are also available for artist recording, publishing, film, television, and commercial licensing.
News from the shoreline
What’s happening now
Coming soon
The Devil’s Bull Rider 2 — Cash McBride
The McBride family bargain rides into its next generation. Cash McBride is nearly ready to face the inheritance, the buckle, and the Devil waiting behind both.
On the radio
“Surfer Babe Loves a Country Boy” reaches 97.3
The That Beach Sound Cartel single is now playing on 97.3 Flagler Beach Radio—another coastal station putting the Cartel’s surf-country sound on the air.
On the radio
“Best Bud Beach Day” hits the Trop40
Radio A1A added the song to its beach-music rotation—a little sunshine, a loyal dog, and one very good day.
From the writing desk
New worlds are taking shape
Western legends, Miami memories, Irish folklore, desert mysteries, and more are waiting just beyond the next page.
How I write
The tool that got me writing.
For years, I tried writing in Word. I would get frustrated with the process, lose momentum, and eventually stop. Reedsy Studio changed that. It gave me a clean, comfortable place to organize my ideas and keep moving forward. Since then, I’ve published five books and written dozens of songs.
I genuinely use Reedsy. This referral link may benefit me if you try it.
Contact
Let’s make some noise.
For ghostwriting, editing, story development, lyric collaboration, song licensing, radio, interviews, artwork, or just a good story from the coast.
Email Rob directlyContact nameRob Lezcano
Creative identityThat Beach Sound Cartel
Emailrob@roblezcano.com
Follow Rob & the Cartel
Book, music, licensing, media, and collaboration inquiries are welcome.