1 song inspired by this bookIsland Adventure
Hula Girl
The first voyage into Rob Lezcano’s Hula Girl story world.
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Songs with sand in their boots.
Stories with salt in the air.
Welcome to the home of That Beach Sound Cartel and Rob Lezcano’s books—where surf guitar, country soul, Cuban rhythm, Miami memories, and a little beautiful trouble all share the same horizon.
Released todayKeep My Nose CleanListen now ↗Miami bornCoastal AmericanaIndependent stories
Cowboy Souls with Ocean Hearts
COWBOY SOULS WITH OCEAN HEARTS✦MUSIC · BOOKS · ART✦FROM MIAMI TO EVERYWHERE✦COWBOY SOULS WITH OCEAN HEARTS
Published books
Every cover opens a different door.
Memoir, mythology, supernatural westerns, and adventures rooted in real places—told with a storyteller’s eye for the unforgettable moment.
1 song inspired by this book
1 song inspired by this bookMaritime Adventure
Hula Girl 2 — Tears of Pearls
The Hula Girl story continues across dark water and a mystery of pearls.
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8 songs inspired by this bookMemoir
Sunflower Yellow — Memories of a Latin Lover
A Miami-grown story of memory, romance, family, and the years that made the man.
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Supernatural Western
The Devil’s Bull Rider - Boone McBride
An Arizona bull rider makes a deal with the Devil—and the bargain haunts generations of the McBride family.
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Irish Folklore
O’Dooly’s Pub & Church
Faith, friendship, and old magic meet behind one red door in the village of Doolin.
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Reader reviews
What readers are saying.
Five-star reactions from readers who stepped into the stories—and stayed for the ride.
★★★★★
“Entertaining”
“It was fun and suspenseful. I laughed and cried. I found it completely entertaining.”View the book on Amazon
★★★★★
“Great read!”
“Great read! I truly enjoyed it.”View the book on Amazon
★★★★★
“Good book”
“Terrific book, especially the main character Fletch F.”View the book on Amazon
★★★★★
“The Island is a great read!!”
“It makes you feel like this could be real! A must read! They should make a movie or series out of this on Netflix!”View the book on Amazon
Excerpts from customer reviews published on Amazon.
From the writing desk
Ten worlds taking shape.
Working titles and working covers from stories currently in development. Titles, artwork, and details may evolve before publication.
In developmentThe Devil’s Bull Rider 2 — Cash McBride
In development16,342 Murders — A Journey Without Time
In developmentA.I. Hero
In developmentDomus Nova Stella
In developmentFibonacci
In developmentHula Girl 3 — The Alicanto
In developmentHurricane Elvis
In developmentMarino’s Back!
In development13 × 13
In developmentThe Roulette Wheel — A Winning System
Music from
That Beach Sound Cartel
Cowboy Souls with Ocean Hearts.
Vintage surf guitars, country storytelling, Afro-Cuban rhythm, beach-bar mischief, and the warm glow of a song that feels like somewhere you’ve been.
Featured cutsGenre
Glances
Americana CountrySurfer Babe Loves a Country Boy
Coastal AmericanaSurfistas
Afro-Cuban Surf RockMorning Would
Country StorytellingFour featured releases are linked here. Explore the growing catalog for more music, lyrics, and licensing.
View the song catalog
Featured music project · Now streaming
Surf Meditation Rock
Six heavily instrumental surf journeys created for the quiet ritual before the paddle out—waxing a board, watching the sets, sharing the morning with friends, or finding your own rhythm in the water.
AlohaPura VidaTranquilo ATranquilo BGood VibesUSA
Featured story cycle · Now streaming
The Yellow Mailbox Cycle
Four connected songs drawn from Sunflower Yellow – Memories of a Latin Lover: a yellow mailbox in Orléans, London rain, a blue crystal bottle, and a true story that crossed oceans and decades.
Boîte aux LettresA DreamSpray a LittleCrystal Bottle of Blue
Artwork
Made to look good spinning.
Book covers, illustrated story worlds, and old-school 45 sleeves give every release a world of its own.
Now open · Vault collection 01The Hula Girl SeriesEnter the Art Vault for characters, movie-project ideas, mythology, creatures, clothing, props, and the pictures behind the books.Explore the collection →
Glances
Listen everywhere
Surfer Babe Loves a Country Boy
Listen everywhere
Surfistas
Listen everywhere
Morning Would
Listen everywhereOriginal 45 artwork from That Beach Sound Cartel.
Creative services & licensing
Bring Rob into your next story or song.
Rob is available for select ghostwriting, manuscript editing, story development, lyric writing, co-writing, and creative collaboration. Selected BMI-registered songs are also available for artist recording, publishing, film, television, and commercial licensing.
News from the shoreline
What’s happening now
Released today
“Keep My Nose Clean” is now streaming
A clean-living man tries to stay out of trouble—but Arizona allergies have other plans. Country storytelling, desert humor, and one very congested punch line from That Beach Sound Cartel.
Coming soon
The Devil’s Bull Rider 2 — Cash McBride
The McBride family bargain rides into its next generation. Cash McBride is nearly ready to face the inheritance, the buckle, and the Devil waiting behind both.
On the radio
“Surfer Babe Loves a Country Boy” reaches 97.3
The That Beach Sound Cartel single is now playing on 97.3 Flagler Beach Radio—another coastal station putting the Cartel’s surf-country sound on the air.
On the radio
“Best Bud Beach Day” hits the Trop40
Radio A1A added the song to its beach-music rotation—a little sunshine, a loyal dog, and one very good day.
From the writing desk
New worlds are taking shape
Western legends, Miami memories, Irish folklore, desert mysteries, and more are waiting just beyond the next page.
Now streaming
The Yellow Mailbox Cycle is now live
Four connected songs tell one story across countries, decades, memories, and the objects that carry love through time. Inspired by Sunflower Yellow – Memories of a Latin Lover, the cycle concludes with “Crystal Bottle of Blue.”
Explore the four-song storyNow open
The Art Vault opens with Hula Girl
The first Vault collection gathers Hula Girl character studies, movie-project ideas, mythology, creatures, props, clothing, signs, and the dashboard figure that helped start it all.
Behind the books & songs
The writing tool I use.
People who have known me forever still can’t believe I’m writing books and music. For years, I tried to write in Word, got frustrated, and stopped. Reedsy Studio changed that. It made the process simple enough to stay out of my way, so I could finally keep writing. I now use it for my books, memoirs, and song lyrics—and its core writing tools are free.
This is the tool I genuinely use—not a paid sales pitch.
Contact
Let’s make some noise.
For ghostwriting, editing, story development, lyric collaboration, song licensing, radio, interviews, artwork, or just a good story from the coast.
Email Rob directlyContact nameRob Lezcano
Creative identityThat Beach Sound Cartel
Emailrob@roblezcano.com
Follow Rob & the Cartel
Book, music, licensing, media, and collaboration inquiries are welcome.